west elm slc

If you have been living under a rock, prepare yourself. I'm about to blow your mind. Salt Lake City now has a West Elm! It is kind of cool seeing Salt Lake City starting to act like a real city. It is sort of like being proud of your kid sister when she finally makes it into high school and doesn't act like a total dork.

West Elm is not dorky at all, in fact it is pretty amazing. I had the chance to hang out with the kind folks from West Elm over the last couple of days and talk to them about what they are doing different, and I have to say I'm quite impressed. The number one thing is their focus on local. Something arguably hard for a nation wide chain to do. In SLC they have teamed up with Craft Lake City who has curated a group of four local Etsy shops that will have their products featured in the City Creek West Elm store. They have a solid lineup to start things off and will be featuring the following…

Stacey Foster (Fletcher & Fox)

http://www.etsy.com/shop/FletcherandFox

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