The Foodpod is a new kitchen tool from Fusion Brand that is clever, multi-functional, and just plain weird looking. Its sea creature shape would certainly make boiling broccoli more appealing (to me, anyway) - I wish it came in other colors!

About:
The Foodpod is a modern silicone cooking tool designed to save time when boiling, blanching or steaming by conveniently containing, removing and draining foods like eggs, veggies, shellfish and more in one easy-to-use vessel. Saves time and water when preparing a meal, keeps foods together for easy removal and even cooking and acts as a strainer, reserving the cooking liquid. Easily holds up to a dozen large eggs or several heads of broccoli. Made of FDA/EU food-safe silicone and BPA-free nylon.
Foodpod available from A+R Store: $15